Providing a Home Business Model with a Focus on Entrepreneurial Knowledge (Grounded Theory Approach)

Abstract

Purpose: The purpose of this research was to achieve a comprehensive model of home businesses and conceptualize it in the form of knowledge theory. Methodology: From the point of view of the objective, the current research is a part of applied research and from the point of view that none of the variables in this study are subject to modification or manipulation; it was a non-experimental (descriptive) research. Finding the required information with 15 key informants), an exploratory interview was conducted, the sampling process was purposeful and strategic and will continue until the process of analysis and discovery reaches theoretical saturation. Data analysis was done based on open, axial and selective coding using Atlas t.i software. Findings: A total of 207 initial conceptual propositions were obtained from the interviews in the open coding stage. Unfavorable economic status of the family, low education and inability to be employed in government bodies, coercion of the father during childhood, the need to supervise and care for children, the need to be with the family more, and low and insufficient initial capital to start working in the market, including The causal factors have been the entry of people into home business; The most important theoretical finding of this research is related to the fact that home business owners are more inclined towards businesses that are related to their previous knowledge. Conclusion: The findings show that in the phenomenon of home business and the success of the owners of these businesses, 4 components are effective as described, causal factors, underlying conditions, action strategies and outputs, which are actually research innovation. It is especially evident in causal factors