Designing a Sustainable Human Resource Development Model Based on In-Service Training of Education Staff
Keywords:
sustainable human resource development, in-service training, employer branding, human resource marketing, organizational culture, structural equation modelingAbstract
Purpose: The present study aimed to design and validate a sustainable human resource development model based on in-service training of education staff.
Methods and Materials: This study employed a mixed-methods approach with an exploratory–descriptive design. In the qualitative phase, a systematic literature review and grounded theory methodology were used to identify the dimensions, components, and indicators of sustainable human resource development with an emphasis on in-service training. Data were collected through semi-structured interviews with 15 experts in educational human resource management, selected through purposive sampling until theoretical saturation was achieved. The qualitative data were analyzed using open, axial, and selective coding procedures in MAXQDA software. In the quantitative phase, a descriptive–survey method was applied to validate the proposed model. A researcher-developed questionnaire, designed based on qualitative findings and refined using the Delphi technique, was distributed among a randomly selected sample of 384 education staff. Data analysis was conducted using structural equation modeling in SmartPLS, and the reliability and validity of constructs were assessed using Cronbach’s alpha, composite reliability, average variance extracted, and goodness-of-fit indices.
Findings: The results of structural equation modeling confirmed the adequacy and strong fit of the proposed model, indicating significant relationships among the key constructs. In-service training was found to have a positive and significant effect on professional competency development, which in turn significantly influenced employee motivation, job satisfaction, and organizational commitment. Organizational culture and transparency demonstrated a significant positive relationship with both employee-related outcomes and employer branding. Human resource marketing and employer branding were also found to significantly enhance employee retention, satisfaction, and organizational performance. The overall model exhibited acceptable reliability and convergent validity, with all path coefficients being statistically significant, confirming the robustness of the conceptual framework.
Conclusion: The findings suggest that sustainable human resource development in educational organizations can be effectively achieved through the integration of in-service training, competency development, supportive organizational culture, and strategic employer branding. The validated model provides a comprehensive framework for enhancing employee performance, motivation, and organizational sustainability. By adopting a holistic and forward-looking approach to human resource management, educational institutions can improve their adaptability, strengthen their human capital, and achieve long-term organizational success.
Downloads
References
Aggerholm, H. K., Andersen, S. E., & Thomsen, C. (2011). Conceptualising employer branding in sustainable organisations. Corporate Communications: An International Journal, 16(2), 105-123. https://doi.org/10.1108/13563281111141642
Alipour, H., Mohammadi, N., Emami, F., & Tarighi, R. (2025). Designing a sustainable marketing model in the field of Iranian sports using a grounded theory approach. Personal Development and Organizational Transformation, 3(3), 1-17. https://doi.org/10.61838/kman.jpdot.171
Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206. https://doi.org/10.1057/bm.1996.42
Asali, R., Beheshtifar, M., & Kazemi, H. (2024). Enhancing human capital security with a strategic foresight capabilities approach in the industry. Technology in Entrepreneurship and Strategic Management, 3(2).
Behjat, B., Davoodi, P., & Azizi, F. (2016). Branding with a human resource approach and its impact on organizational productivity. 2nd National Conference on Modern Management Sciences and Sustainable Planning of Iran, Tehran.
Chermack, T. J. (2004). A theoretical model of scenario planning. Human Resource Development Review, 3(4), 301-325. https://doi.org/10.1177/1534484304270637
Chermack, T. J., & Swanson, R. A. (2008). Scenario planning: Human resource development's strategic learning tool. Advances in Developing Human Resources, 10(2), 129-151.
Ebrahimpour, H., Hamzavi, H., & Zarjoo, S. (2025). Drivers of improvement and development of sustainable human resource management: A strategic foresight approach. 2nd National Conference on Sustainable Human Resource Management, Babolsar.
Esgandari, K., Jazani, N., Memarzadeh Tehran, G., Mousakhani, M., & Mohtashami, A. (2019). Designing a human resources brand model in Iranian government organizations using a meta-synthesis approach. Career and Organizational Counseling, 11(41), 159-194. https://doi.org/10.29252/jcoc.11.4.159
Faeghi, M., Sabzali Yamghani, K., Mahzooni, M., & Ahmadi, M. (2024). Prioritizing factors affecting neuromarketing techniques in sustainable production (Case study: Iranian food industry). Smart Marketing Management, 5(2), 65-100. https://doi.org/10.22080/JABM.3.2.15564.359977745156
Ghezelsoflou, H., Mehravar, R., & Bay, N. (2024). Designing a sustainable ecosystem model for entrepreneurial opportunities in the Turkmen Sahra racing horse industry. Technology in Entrepreneurship and Strategic Management, 3(5).
Jabbour, C. J. C., & Santos, F. C. A. (2008). The central role of human resource management in the search for sustainable organizations. The International Journal of Human Resource Management, 19(12), 2133-2154. https://doi.org/10.1080/09585190802479389
Khosravi, A., Fathi, M. R., Habibi, M. J., & Younesi, A. (2021). Brand equity in the light of sustainable marketing and sustainable human resource management. 2nd National Conference and 1st International Conference on Business Sustainability, Ahvaz.
Kramar, R. (2014). Beyond strategic human resource management: Is sustainable human resource management the next approach? The International Journal of Human Resource Management, 25(8), 1069-1089. https://doi.org/10.1080/09585192.2013.816863
López-Cabrales, A., & Valle-Cabrera, R. (2020). Sustainable HRM strategies and employment relationships as drivers of the triple bottom line. Human Resource Management Review, 30(3), 100689. https://doi.org/10.1016/j.hrmr.2019.100689
Momenirad, M., Valia Bidgoli, M., & Hamidizadeh, A. (2024). Designing a social marketing model to strengthen sustainable consumer behavior (Case study: Arian Kimia Tech Company). Technology in Entrepreneurship and Strategic Management. https://www.journaltesm.com/index.php/journaltesm/article/view/228
Papademetriou, C. (2025). Integrating sustainability into human resource management. Sustainability, 17(3), 1113. https://doi.org/10.3390/su17031113
Rajabi Farjad, H., & Touranian, N. (2022). Identifying factors affecting the performance of sustainable human resources in the insurance industry. Dynamic Management and Business Analysis, 2(4), 33-52. https://www.dmbaj.com/index.php/dmba/article/view/57
Renwick, D. W. S., Redman, T., & Maguire, S. (2013). Green human resource management: A review and research agenda. International Journal of Management Reviews, 15(1), 1-14. https://doi.org/10.1111/j.1468-2370.2011.00328.x
Rezaei Sadrabadi, A., Eslami, S., Dehghani Ashkezari, M. R., & Sadeghian, A. (2023). Futures of green human resource management system in Iranian organizations. Futures Studies of Iran, 8(2), 247-270. https://doi.org/10.30479/jfs.2024.19722.1522
Rounaghi, S. S., Hosseini Semnani, A. A., & Saffari, L. (2024). Foresight of human resources development in the sports tourism industry. Technology in Entrepreneurship and Strategic Management, 3(1), 152-168. https://doi.org/10.61838/kman.jtesm.3.1.10
Sparks, B., & McCann, J. (2021). Scenario planning for a post-pandemic workplace. International Management Review, 17(2).
Taghipourian, M. J. (2026). The role of emotional branding on brand equity in the banking sector: Is customer experience a mediator? Dynamic Management and Business Analysis, 1-17. https://www.dmbaj.com/index.php/dmba/article/view/247
Zare, H., Zarei Matin, H., Yazdani, H. R., & Rasouli Parashkouh, A. (2020). Providing a human resource development model with a transformational approach (A meta-synthesis study). Human Resource Education and Development, 7(26), 23-51. https://sid.ir/paper/384591/fa
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2025 Reza Soltani; Sadegh Alipour Dalooei (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.