Identifying the Dimensions and Components of the Concept of Value Co-Creation in the Higher Education System: Metasynthesis Approach

Authors

DOI:

https://doi.org/10.61838/68s19n57

Keywords:

Co-creation, Higher Education System, Meta-synthesis, Value Co-creation

Abstract

Purpose: This study aimed to conceptualize value co-creation and identify its constituent dimensions and components within the higher education ecosystem.

Methods and Materials: This study was applied in purpose and qualitative in nature. The research strategy was meta-synthesis, utilizing the seven-step approach of Sandelowski and Barroso. Data were collected through the systematic analysis of 15 relevant scholarly sources. The research team, consisting of experts in educational management, educational sciences, and marketing, conducted the analysis to identify core themes. To ensure trustworthiness, rigorous techniques were employed, including data validation, transferability assessment, alignment, and systematic supervision throughout the data integration process.

Findings: The analysis led to the extraction of eight key themes categorized into three main stages: antecedents of value co-creation (including stakeholders, organization, technology, and environment), the process of value co-creation, and its outcomes (impacting students, the university, and society). The findings highlight that value co-creation yields not only immediate academic results but also long-term outcomes, such as student loyalty, graduates’ career success, enhancement of the university’s brand image, and contributions to broader economic and social development.

Conclusion: The value co-creation model demonstrates that sustainable productivity in higher education is the result of coordinated interaction between the university and its ecosystem, and cannot be reduced to the traditional student-professor dyad. Accordingly, moving from a restricted internal view to a multi-stakeholder collaborative framework is essential. By implementing this process, educational managers and policymakers can foster improved student learning, achieve institutional academic goals, and translate research and educational outcomes into tangible societal and economic benefits.

Downloads

Download data is not yet available.

References

Abbot, S., & Cook-Sather, A. (2020). The Productive Potential of Pedagogical Disagreements in Classroom-Focused Student-Staff Partnerships. Higher Education Research & Development, 39(7), 1396-1409. https://doi.org/10.1080/07294360.2020.1735315

Beier, C. G., Schmidt, S., & Froehlich, C. (2023). Dynamic Capabilities and Value Co-Creation in Higher Education. Journal of Marketing for Higher Education, 1-20. https://doi.org/10.1080/08841241.2023.2233940

Bovill, C. (2020). Co-Creation in Learning and Teaching: The Case for a Whole-Class Approach in Higher Education. Higher Education, 79(6), 1023-1037. https://doi.org/10.1007/s10734-019-00453-w

Carvalho, P., & Alves, H. (2023). Customer Value Co-Creation in the Hospitality and Tourism Industry: A Systematic Literature Review. International Journal of Contemporary Hospitality Management, 35(1), 250-273.

Cavallone, M., Ciasullo, M. V., Douglas, J., & Palumbo, R. (2019). Framing Higher Education Quality from a Business Perspective: Setting the Conditions for Value Co-Creation. Studies in Higher Education, 46(6), 1099-1111. https://doi.org/10.1080/03075079.2019.1672644

Chatzara, M., & Tsiakis, T. (2023). Literature Review of Value Co-Creation in Education Institutes: Current States and Future Perspectives. Journal of Education, Society & Multiculturalism, 4(1), 30-50. https://doi.org/10.2478/jesm-2023-0002

Chilvers, L., Fox, A., & Bennett, S. (2021). A Student-Staff Partnership Approach to Course Enhancement: Principles for Enabling Dialogue through Repurposing Subject-Specific Materials and Metaphors. Innovations in Education and Teaching International, 58(1), 14-24. https://doi.org/10.1080/14703297.2019.1675530

Dewaele, J. M., & Li, W. (2023). The Emotional Landscape of Language Learning and Use. Applied Linguistics, 44(1), 1-25.

Dziewanowska, K. (2018). Value Co-Creation Styles in Higher Education and Their Consequences: The Case of Poland (Center for Studies in Higher Education, Issue.

Dziewanowska, K., & Kacprzak, A. (2023). The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study. Marketing of Scientific and Research Organizations, 48(2), 61-80.

Giesenbauer, B., & Müller-Christ, G. (2020). University 4.0: Promoting the Transformation of Higher Education Institutions toward Sustainable Development. Sustainability, 12(8), 3371. https://doi.org/10.3390/su12083371

Harandi, A., Parhizgar, M. M., Fazel, A., & Amini, M. T. (2024). Strategic Model of Academic Value Co-Creation with Emphasis on Fourth and Fifth Generation Universities. Journal of Public Management Research, 16(59), 137-166.

Kumari, R., Kwon, K. S., Lee, B. H., & Choi, K. (2020). Co-Creation for Social Innovation in the Ecosystem Context: The Role of Higher Educational Institutions. Sustainability, 12(1), 307. https://doi.org/10.3390/su12010307

Lu, J., & Zhang, D. (2024). Student Participation in University Governance Paths in the Value Co-Creation Perspective SHS Web of Conferences,

Lubicz-Nawrocka, T., & Bovill, C. (2021). Do Students Experience Transformation through Co-Creating Curriculum in Higher Education? Teaching in Higher Education, 28(7), 1744-1760. https://doi.org/10.1080/13562517.2021.1928060

Luckner, N., Purgathofer, P., & Fitzpatrick, G. (2019). Involving Students in the Co-Creation of a Complex, Evolving Learning Environment. Interaction Design and Architecture(s), 42, 70-92. https://doi.org/10.55612/s-5002-042-004

Magni, D., Pezzi, A., & Vrontis, D. (2020). Towards a Framework of Students' Co-Creation Behaviour in Higher Education Institutions. International Journal of Managerial and Financial Accounting, 12(2), 119-148.

Maresova, P., Hruska, J., & Kuca, K. (2020). Social Media University Branding. Education Sciences, 10(3), 74. https://doi.org/10.3390/educsci10030074

Maxwell-Stuart, R., Taheri, B., Paterson, A. S., O’Gorman, K., & Jackson, W. (2018). Working Together to Increase Student Satisfaction: Exploring the Effects of Mode of Study and Fee Status. Studies in Higher Education, 43(8), 1392-1404. https://doi.org/10.1080/03075079.2016.1257601

Mir, F. A., Kausar, A. R., Kitchlew, N., & Nabeel, A. (2022). Actor’s Expedience for Value Co-Creation in Learning Service Systems at Higher Education Institutions. Competitive Social Sciences Research Journal (CSSRJ), 3(1), 228-240.

Narot, P., & Kiettikunwong, N. (2024). Value Co-Creation: A Strategy for Enhancing Inclusiveness in Special Education. Education Sciences, 14(2), 208. https://doi.org/10.3390/educsci14020208

Oliveira, T., Alves, H., & Leitão, J. (2024). Co-Creation and Innovation in Higher Education Institutions: A Systematic Literature Review and Research Agenda. International Journal of Educational Management, 38(3), 839-872. https://doi.org/10.1108/IJEM-09-2023-0456

Omland, M., Hontvedt, M., Siddiq, F., Amundrud, A., Hermansen, H., Mathisen, M. A. S., Rudningen, G., & Reiersen, F. (2025). Co-Creation in Higher Education: A Conceptual Systematic Review. Higher Education, 90, 1017-1047. https://doi.org/10.1007/s10734-024-01364-1

Polese, F., Ciasullo, M. V., & Montera, R. (2021). Value Co-Creation in University-Industry Collaboration: An Exploratory Analysis in Digital Research Projects. Italian Journal of Management, 39(2), 118-134.

Ranjbarfard, M., & Heidari Sureshjani, M. (2018). Offering a Framework for Value Co-Creation in Virtual Academic Learning Environments. Interactive Technology and Smart Education, 15(1), 2-27. https://doi.org/10.1108/ITSE-08-2017-0040

Re, B., & Magnani, G. (2026). Problematizing Value Co-Creation Theory: A Refinement of the Theory and Its Assumptions. Review of managerial science. https://doi.org/10.1007/s11846-026-00983-5

Ribeiro, T. D. L. S. A., Costa, B. K., Ferreira, M. P., & de Lamônica Freire, O. B. (2023). Value Co-Creation in Tourism and Hospitality: A Systematic Literature Review. European Management Journal, 41(6), 985-999.

Røiseland, A., Sørensen, E., & Torfing, J. (2024). What to Do When Co-Creation Clashes with Old Public Governance Paradigms? In Advancing Co-Creation in Local Governance. Edward Elgar Publishing. https://doi.org/10.4337/9781802202236.00008

Saha, V., Hollebeek, L. D., Venkatesh, M., Goyal, P., & Clark, M. (2025). Value Co-Creation: A Metatheory Unifying Framework and Fundamental Propositions. Marketing Intelligence & Planning, 43(3), 574-603.

Saha, V., Mani, V., & Goyal, P. (2020). Emerging Trends in the Literature of Value Co-Creation: A Bibliometric Analysis. Benchmarking, 27(3), 981-1002. https://doi.org/10.1108/BIJ-07-2019-0342

Schulz, T., Zimmermann, S., Böhm, M., Gewald, H., & Krcmar, H. (2021). Value Co-Creation and Co-Destruction in Service Ecosystems: The Case of the Reach Now App. Technological Forecasting and Social Change, 170.

Shin, H., Perdue, R. R., & Pandelaere, M. (2019). Managing Customer Reviews for Value Co-Creation: An Empowerment Theory Perspective. Journal of Travel Research, 1-19. https://doi.org/10.1177/0047287519867138

Sillaots, P., Tammets, K., Väljataga, T., & Sillaots, M. (2024). Co-Creation of Learning Technologies in School–University–Industry Partnerships: An Activity System Perspective. Journal of Technology, Knowledge and Learning, 29, 1525-1549.

Stoddard, H. A., Lee, A. C., & Gooding, H. C. (2025). Empowerment of Learners through Curriculum Co-Creation: Practical Implications of a Radical Educational Theory. Teaching and Learning in Medicine, 37(2), 261-267. https://doi.org/10.1080/10401334.2024.2313212

Suliman, S., Könings, K. D., Allen, M., Al-Moslih, A., Carr, A., & Koopmans, R. P. (2022). Sailing the Boat Together: Co-Creation of a Model for Learning during Transition. Medical Teacher, 45(2), 193-202. https://doi.org/10.1080/0142159X.2022.2118037

Taherpour, F. (2022). Designing and Validating the Measure of Co-Creation in the University. Journal of Public Administration Perspective, 12(1), 135-155. https://doi.org/10.48308/jpap.2021.100827

Tarı Kasnakoğlu, B., & Mercan, H. (2020). Co-Creating Positive Outcomes in Higher Education: Are Students Ready for Co-Creation? Journal of Marketing for Higher Education, 32(1), 73-88. https://doi.org/10.1080/08841241.2020.1825031

Toros, K., Kangro, K., Lepik, K. L., Bugarszki, Z., Sindi, I., Saia, K., & Medar, M. (2020). Co-Creation of Social Services on the Example of Social Hackathon: The Case of Estonia. International Social Work. https://doi.org/10.1177/0020872820904130

Tozzi, A. (2021). The Role of a ‘Civic University’ in the Frame of the Quadruple Helix Approach to Development: The Paradigm of MED-QUAD Project. Journal of Renewable Energy and Sustainable Development, 7(1), 1-4. https://doi.org/10.21622/RESD.2021.07.1.001

Zarandi, N., Soares, A., & Alves, H. (2022). Strategies, Benefits and Barriers – A Systematic Literature Review of Student Co-Creation in Higher Education. Journal of Marketing for Higher Education, 34(2), 895-919. https://doi.org/10.1080/08841241.2022.2134956

Zhang, T., Lu, C., Torres, E., & Cobanoglu, C. (2020). Value Co-Creation and Technological Progression: A Critical Review. European Business Review, 32(4), 687-707. https://doi.org/10.1108/EBR-08-2019-0149

Downloads

Publication Timeline

Published
Submitted
Revised
Accepted

Issue

Section

Articles

How to Cite

Feyz Arefi, M. ., Soleimanpour Omran, M., & Esmaeilishad, B. . (2026). Identifying the Dimensions and Components of the Concept of Value Co-Creation in the Higher Education System: Metasynthesis Approach. Iranian Journal of Educational Sociology, 1-17. https://doi.org/10.61838/68s19n57

Similar Articles

111-120 of 588

You may also start an advanced similarity search for this article.