Providing a Framework of Analyzing the Effective Factors on the Success of Small Businesses of Sports Service

Abstract

Purpose: Considering the importance of sports service small businesses in creating a competitive advantage in this field, the present research was conducted with the aim of providing a framework of analyzing the effective factors on the success of small businesses of sports service. Methodology: This research in terms of purpose was applied and in terms of implementation method was qualitative. The statistical population of the current study was all active managers and experts in small businesses of sports services, which number of 16 people of them were selected as a sample according to the principle of theoretical saturation and with the purposive sampling method. The tool of the current research was a semi-structured interview, which its validity was confirmed by triangulation method and its reliability was obtained by Cohen's kappa coefficient method 0.803 and the data obtained from its implementation were analyzed by open, axial and selective coding method in MAXQDA software. Findings: The findings showed that for the effective factors on the success of small businesses of sports service were identified 81 indicators, 23 components and 8 dimensions. The dimensions were included environmental (with three components of government support, legal environment and competitive environment), business plan (with three components of capital, information and work force), organization (with two components of suitability of job and employee and business institutional relations), marketing and information (with three components of marketing plans, networking and market orientation), financial affairs and facilities (with four components of budget, economic fluctuations, infrastructure and equipment and facilities), innovation (with three components of innovation in management, innovation in services and innovation in process), models consumption of sports services (with two components of consumption behavior and purchase patterns) and consequences of business success (with three components of commercialization, branding and sports participation). Finally, the pattern of the framework of analyzing the effective factors on the success of small businesses of sports service was drawn. Conclusion: According to the results of this study, the success of small businesses of sports service depends on many factors. Therefore, in order to achieve success in small businesses of sports service, it is possible to provide the basis for improving the identified indicators, components and dimensions in the current research.